Who we are

Bold Solutions, Human Impact

Bold Solutions,
Human Impact

When strategy meets empathy, innovation gets personal.

When strategy meets empathy, innovation gets personal.

our journey

We’re not simply designers, strategists, and researchers—we’re people who have seen firsthand how design, culture, and inclusion can intersect to change the world.

Our journey has taught us the power of thoughtful design and intentional strategy. From navigating inaccessible urban environments to confronting inequities in the workplace, we’ve experienced the impact of exclusion—and we’ve channeled those lessons into our work. Whether we're crafting digital or physical solutions for consumers, reimagining workplaces, or driving organizational change, we focus on effective solutions that benefit everyone.

Our unique blend of expertise spans user experience design, human-centered research, workplace methodology implementation, and the neurology of equity & inclusion. These tools allow us to understand not only what users need but also how to design systems and spaces where everyone—employees and customers alike—can thrive. Consumers gravitate toward what’s intuitive and accessible, and we specialize in creating experiences that meet people where they are.

We’ve seen how lack of strategy and process can hinder even the best teams. That’s why we prioritize deep understanding and advocacy in all that we do. By bridging the gap between user needs and organizational values, we help businesses unlock their potential, foster innovation, and achieve measurable results.

At equitabl, we’re driven by the belief that design is more than aesthetics—it’s about crafting systems and experiences that make life better for all. Let’s create something extraordinary, together.

Our Team

ceo & Founder

Sonali Sampat

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Her

INSIGHTS DIR.

trusted partner

D.C. Nguyen

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him

Solutions Dir.

trusted partner

Justin Westphal

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him

Your Vision, Our Expertise

Your Vision, Our Expertise

Let's elevate your work – together.

© 2025 equitabl agency LLC

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Portland, Oregon, USA

images provided by unsplash. Credits can be found here.

© 2025 equitabl agency LLC

/

Portland, Oregon, USA

images provided by unsplash. Credits can be found here.

© 2025 equitabl agency LLC

Portland, Oregon, USA

images provided by unsplash.
Credits can be found here.